About Us

Bratcher's History
Bratcher's Market has been operated by the Bratcher family since July of 1983. Jim Bratcher, Jr. is the President and CEO of the company. Bratcher's Market currently operates two supermarkets with locations in Moberly and Montgomery City, Missouri. Originally, the store was called TruBuy and was purchased from another owner in 1983.  It was located at 723 N. Sturgeon Street in Montgomery City, Missouri.  The City Hall and Police Department now occupy that location. The store has been at its current location in Fair Place Shopping Center at 820 N. Sturgeon Street since 1991. In 1994 the Bratchers opened  the Bratcher's Market store located at 301 S. Morley Street in Moberly, Missouri.  This location was purchased in March of 1994 from its previous owner, Food Barn, Inc. Although the name of the stores have changed—TruBuy in 1983, then to Save-A-Lot in 1984 and finally to Bratcher's Market in 1991—the mission has always remained the same.

Owners Statement
It is our goal to be our market areas' first choice for food shopping by exceeding customer and employee expectations for service, quality and value. We pride ourselves on being a great company for which to work and also being a great place to shop for groceries.  We keep highly skilled employees by offering competitive wages and benefits and by treating them as partners in our business.  This creates a culture of service minded people who strive to exceed the level of  service their customers expect.  Our excellent employees enable us to keep our prices low by exceeding the productivity standards of the supermarket industry. Our expert managers, butchers, bakers, cake decorators, florists, produce, grocery and delicatessen staffs enable us to offer you the highest quality products available in our areas.  More than two decades of success in a super competitive and always changing industry is a testament to the great people that work at Bratcher's Market!


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Senior Citizens 5% Discount Day

  • Shop with us every Thursday
  • Senior citizens save even more on Thursday because Thursday is Senior Citizens 5% Discount Day! 
  • Seniors 59 years of age or older are eligible for a 5% discount on all of their purchases*. 
  • This is on top of all the sale prices, specials and our already low everyday pricing. It’s another great dollar-stretching opportunity at Bratcher's Market!

*Discount applies to all items purchased excluding; milk, liquor, wine, beer, tobacco and store services such as lottery, money orders, Western Union, etc.


Private Label
We are proud to offer our customers top quality private label brands, Best Choice, Always Save, Clearly Organic and Superior Selections. Our supplier, Associated Wholesale Grocers has created a family of fine quality products at the very best prices. Look for these top quality brand products throughout every aisle of our store and save money.  You’ll enjoy the same quality as found in national brands, but you will
spend significantly less for Best Choice and Always Save brand items.

Our Quality Guarantee
We are so confident in the quality of all Best Choice, Always Save, Clearly Organic and Superior Selections brand items that they are backed with a guarantee.  These products have a 100% customer satisfaction guarantee. Our goal is to offer your family quality products at affordable prices. That’s why if you're not satisfied with a Best Choice, Always Save, Clearly Organic or Superior Selections product, you can return it to the store for a full refund, no questions asked. We’re confident that you’ll think our brands are as good or better than the national brands.  Just another great dollar-stretching opportunity at Bratcher's Market!

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